What’s the best competitive edge I know for realtors?
The answer’s simple: Differentiate your value to your prospective clients and focus on being absolutely relevant to them.
Much of this effort is pure relationship-building and customer care, of course, but successful realtors are constantly exploring what’s best—not for them, but for their clients—in new technologies and fresh service offerings.
Certified Resale Homes hits that mark. It’s a clear winner for my clients.
The core idea of Certified Resale Homes?
Think: Certified Pre-Owned Cars…but for certified homes.
Certified Resale Homes is looking to bring the same trust and confidence to the home inspection process.
Trust in a transaction thrives on information transparency. CRH ensures transparency. The reports are exhaustive and shared by all parties and the certification is backed by a warranty.
How’s all this work?
Certified Resale Homes combine a pre-listing inspection (done before you list/sell your home) with an 18-month transferable warranty on the major blind spots of a home inspection for up to $20,000 coverage.
So: What’s a blind spot?
Very often in a pre-listing inspection, the inspector is unable to provide an opinion on the condition of an inspection line-item, i.e., snow covering the roof or the state of repair of a finished basement.
Certified Resale Homes focus on the big-ticket items—roof, foundation, heating, and cooling—that keep homeowners up at night.
What’s even better, the CRH warranty starts on the date of inspection and stays with the seller until the closing date, at which time the warranty transfers to the buyer.
In today’s marketplace, consumers demand transparency and risk mitigation in the transactions they undertake.
What’s more, buying/selling a home is the largest financial transaction most Canadians will undertake—right in the middle of some of the biggest technological changes ever, the reinvention of Canadian real estate.
When my colleagues and I heard about Certified Resale Homes, the warranty around the rigorous inspection process made total sense.
We immediately added CRH to our toolkit.
I suggested Certified Resale Homes to my next client.
She immediately saw the value—and loved the protection the warranty provided her—plus she’s savvy: she saw how CRH differentiated her listing.